Case Study // Glossier

Archers successfully delivered the electrical installation for Glossier’s standalone pop-up in Floral Street Covent Garden in November 2019.
After gaining a massive following across social media, Glossier brought their beauty brand back to London for a new pop-up, ‘Realms of You’
We were proud to be appointed repeat electrical contractors for this adventure this time located on the high foot traffic area of Regent Street, next to the flagships of Aesop, Michael Kors.

Like the pop up we on Floral Street Glossier’s new space is sure to draw queues. The UK is Glossier’s second-largest market, and its permanent Covent Garden store is “a crown jewel” as the brand’s best-performing store globally.

For this concept Glossier's audacious use of red creates an immersive world far removed from the typical retail experience. Each room in this maze-like setup unfolds a new chapter, keeping customers engaged and curious. This innovative layout blurs the line between shopping and storytelling, inviting consumers to be part of a narrative that's both enchanting and unexpected.

Our task was to ensure the strategic positioning of the lighting to significantly enhance brand perception and visibility.
 

Testimonial: What the client said..."Archer Electrical were instrumental in the successful completion of Glossier’s Pop-up in Covent Garden so we have no hesitation is appointing them for Glossier projects"- Roger Munnery Busijness Developments Director - Powells Group